Walgreens Owned Brand Packaging Redesign

I helped redesign the packaging for Walgreens beauty and personal care products to align with the 2023 master brand launch. Our focus was on conveying trust, quality, and credibility, while also reflecting the brand's warm and inviting tone. To achieve this, we used textures, a monochromatic color scheme with gradients and plenty of white space to create a fresh, clean look. The goal was to make the design feel bright and modern while ensuring customers could easily recognize these as high-quality alternatives to national brands.