Resume

EXPERIENCE
Freelance — Art Director/Graphic Designer
2021 - Present
-Collaborated with diverse clients to conceptualize and execute creative campaigns across digital, print, and video platforms
-Managed the entire creative process, from initial concept development to final execution, ensuring projects were delivered on time and within budget
-Worked with cross-functional teams, including designers, copywriters, and videographers, to bring creative visions to life
-Developed innovative design solutions, enhancing brand identity and visual appeal for a wide range of industries
-Oversaw multiple projects simultaneously, maintaining high standards of creativity and quality control

Walgreens — Art Director
2023 - 2024
-Successfully led cross-functional teams to execute high-impact campaigns, enhancing brand visibility and engagement
-Produced campaign-driven content that significantly boosted social media and online video engagement, resulting in a 33% ROI
-Optimized project workflows by developing detailed shot lists and collaborating efficiently with photographers
-Directed and storyboarded video content, enhancing creative direction for voiceovers, animations, and music, resulting in thumb-stopping campaigns
-Established and documented comprehensive design systems, streamlining content development and enhancing consistency across campaigns

Walgreens — Senior Designer
2018 - 2023
-Drove all marketing initiatives in the health and wellness category, leading to a measurable increase in customer engagement and sales
-Innovated solutions to overcome operational challenges, streamlining pharmacy and store processes
-Partnered with vendors to successfully launch new and innovative products, achieving a higher rate of market penetration
-Managed the communication and implementation of all in-store signage for 9,000+ stores, significantly improving store compliance and execution rates

Sears Holdings Corporation — Senior Designer
2016 - 2018
-Conceptualized and implemented unique member experiences through impactful environmental signage, elevating in-store customer engagement
-Developed seasonal campaign branding and comprehensive style guides for print and digital channels, enhancing brand consistency
-Directed studio shoots for major brand and product launches, ensuring high-quality visual outcomes
-Led the creation and branding of the Sears toy department, resulting in a 20% increase in toy sales during peak seasons

Sears Holdings Corporation — Graphic Designer
2014 - 2016
-Designed compelling department-wide signage for multiple categories, improving customer navigation and sales
-Established design guardrails and templates for digital displays and POS systems, ensuring brand consistency and operational efficiency

Vertex International — Digital Designer
2014 - 2016
-Produced dynamic product videos and motion graphics for web and social media, significantly boosting online traffic and conversion rates
-Captured and expertly retouched product photography for the catalog, enhancing presentation and driving higher sales
-Led targeted email marketing campaigns, increasing open rates, customer engagement, and conversions
-Designed impactful tradeshow signage and marketing materials, strengthening brand presence and attracting more booth traffic
SKILLS
Visual Storytelling
Concept Development
Ideation
Brand Strategy
Problem Solving
Design Thinking
Attention to Detail
Trend Awareness
Typography
Layout Design
Color Theory
Social Media 
Digital Design
Print Design
Logo Design
Motion Graphics

SOFTWARE
Adobe Creative Suite
Illustrator
Photoshop
Indesign
XD
After Effects
Premiere Pro
Acrobat
Microsoft Office
PowerPoint
Word
Excel
Outlook
Teams
OneDrive
Other
Figma
Miro
Frame.io
Workfront
Google Analytics 

EDUCATION
Robert Morris University
BA, Graphic Arts
Elgin Community College
AS, Multimedia
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